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Santander Sugar: The Largest Private Foreign Investment in Belize To Date & One Super Interesting Tour

By Rebecca Coutant of The San Pedro Scoop 

 

Earlier this week, I received an invitation. And then just a few days later I was dressed like this and packed with information about Belize’s sugar industry, world sugar production, Belize infrastructure (and our needs in that department) – standing in a huge GORGEOUS dead flat field in Belize, chawing on a piece of sugar cane. let me give you a download (and that’s what it is, there is just too much) about my day spoonful of sugar that I dump in my coffee each morning, gets to the table. From auto- Life is fun sometimes. Now outside of Belmopan, visiting Santander sugar and learning about how that simple pilot GPS guided tractors to syndicated loans from international banks, the modern sugar industry is no longer just a man, his field and a machete.

The sugar industry in Belize is an important one and rules the economy of the north – the Orange Walk and Corozal districts. The sugar cane farmers are often in the news – disputes and disagreements with the government, crop delays, foreign investment and cooperative problems. But, for many, it is absolutely a way of life. A “sugar cane culture”. Orange Walk is regularly referred to as “Suga City”. But a new player came to Belize in 2007, looking for a way to expand their sugar cane production (they currently grow in Guatemala) and to open their first mill and power generation facility. They are Santander Sugar – my hosts for this media day.

You might ask...why does a sugar company need a press day – hosted by a public relations company? And why did every media house in Belize from the Amandala to Channels 5 and 7 to the SanPedroScoop, come all the way out this vast acreage about 10 miles outside of Belmopan to get red noses & necks and talk sugar?

As you can imagine, this new operation is not without debate. A Guatemalan based parent company producing one of Belize’s oldest crops. Guatemala! Aren’t they trying to annex Belize!?!
And additional controversy has been in the news over the past few years. Santander’s building of deep drainage canals across critical wildlife corridors (they’ve since apologized and corrected). Also, the alleged spraying of farmers’ crops who had been squatting on Santanders’ land for years even before they purchased it from private owners. (Santander has since relocated these farmers and given them titles for their own land.)

After a full day tour...and a very tasty late lunch after..I was bursting with information delivered by this extremely smart, extremely driven, lovely team of Santander executives and employees. Let me just give you so of what I learned. Sugar. Huh. Who knew it was SO interesting?

Why Belize? 

Santander was growing sugar in Guatemala but wanted to expand operations. They looked at Costa Rica, Nicaragua and Belize and picked...Belize. The large pieces of land were availablewith European markets (due to our commonwealth status) and with the CARICOM (almost 20,000 acres in all) and with the right work and technology could be great. Belize, also, has important trade agreements countries. That really was the deciding factor. Low barriers to entry and a market for the sugar...

Where the bulk sugar will be kept – this MASSIVE, heavily re-enforced warehouse. I asked if I could come slide down the mountain of unfinished sugar on a piece of cardboard when things were up in running first quarter 2016. Answer? YES!
Sugar (to me) seems SO labor intensive and the milling and power generation SO capitally intensive and yet sugar is SO cheap in the stores...how can you make money? The world LOVES sugar. In developed countries, people consume 100lbs of sugar a year. And in developing countries around the world, many like India and places in Africa who grow sugar, people aren’t even close to that 100lb mark...yet. Demand is there.

The answer, like in any industry really, is efficiency and increasing output. Technology in milling really hasn’t changed much in the past few decades.....you are basically crunching and pressing cane through giant gears. But it’s the FARMING side that has seen huge JUMPS in innovation. It’s “filling the gap with technology”. 80% of the profit can be accounted for on the farming side. (WHO KNEW?) Using these “turbo” tractors that run 24 hours a day to flatten the land (using GPS and laser leveling when needed) to almost a zero slope. So that drainage and erosion are very carefully controlled. Using the best variety of cane. Using new seed every 5 years (after that the old stuff starts to diminish). This is not simple.

Aside from the capital invested in Belize, is Santander hiring Belizean labor? Right

now about 575 of the 800 employees are Belizean. As you can see, the processing  areas, the mill and the energy generation areas are still FULLY under construction. Certified welders and engineers are needed and they have had a bit of trouble filling ALL of those positions with qualified Belizeans. This area of the country doesn’t have, yet, a “cane culture”...and much of the labor pool is not trained for this type of labor. Santander has an apprentice program and hopes to get Belizeans in most of the positions at the facility as soon as possible. They are hiring!


Let’s talk Energy... Once sugar cane is pressed 5 times through GIANT heavy steel pressers, the fiber that is left over is called bagasse. And with the proper equipment, can be used to generate electricity. Belize used 90 mega watts of electricity per day. When up in running, in the next year or so, Santander energy will produce 18 MWs additional ... BUT they will use 9 themselves to run these facilities. 10% of what the entire country is using today! They will soon go into negotiations with BEL about price and how they are going to get this additional power “on the grid”. I asked if the price (HIGH) of electricity was at all a factor in coming to Belize and the answer was no. They are primarily about sugar.

How is all this being paid for? Much of it is being paid for by a syndicated loan – 7 banks that have come together to loan Santander sugar about $90 million US. At 7%...not bad. The banks include Banco Columbia, three Belizean banks and one multi-lateral bank (CAF – the Development Bank of Latin America) that will be keeping on top of the environmental impacts of this project. It took Santander 3 years to broker this deal with some banks visiting Belize and the site up to FIFTY TIMES! I asked them what the banks’ biggest concerns about Belize were...was it the fact that the country defaulted on it’s own billion + Super Bond just a few years ago? No...it was “country risk” but the banks were most concerned (as was Lord Ashcroft) about the 2009 government appropriation of Belize Telecom Limited. Would the Belize government just step in and decide that this sugar mill was now government property? To secure the loan from the banks, Santander had to buy insurance for this “country risk” from Lloyd’s of London. Interesting to me! As a precedent, this can, perhaps, pave the way for more foreign investment in Belize.

You guys are pretty excited about the potential for Belize and the “industrialization” of the country. But...but...but...I’m from Ambergris Caye and I see tourism as the way of the future. Not only do those two not mix...they collide. No one wants to see a smoke stack on the horizon when they are cave tubing! Santander agrees. But there is room for both. Tourism is not going to touch areas like this – Valley of Peace outside of Belmopan. It will be up to the government of Belize to cordon off and manage the country so that these two different interests are kept appropriately separate...and that there are more jobs for everyone.

Just “out of curiosity” interesting facts to me:

Columbia is the gold standard for cane farming. Belize has 4 months a year to harvest (the rest is considered rainy season), areas of Columbia have 11 months of harvest season. The company thinks maybe a refinery and a distillery (RUM!) are in the future – they are considering the economics. Santander will be sending the sugar south to the deep water port of Big Creek for transportation (in Independence, Belize). OMG. Does this mean a fleet of giant sugar trucks will be barreling over the twists and turns of the Hummingbird Highway? No. The transportation of about 400 tons of sugar can be done with just 6 trucks making two trips a day. They are also looking at using the old Coastal Highway (and making improvements there)...there they would be able to use double trucks...pulling two loads and cut their trips in half.

I had to ask...joking of course...”Is this all a secret plan to annex Belize to Guatemala?” – the answer was NO. Obviously. In fact, with the electricity being generated in Belize, in a renewable way, by Belizeans, this will move our country further towards autonomy. Right now we are buying power from Mexico. As this facility expands (and the plans are set up for room for much expansion), we could be producing all of our own energy in Belize. As well as diversifying sources. 

THE SANTANDER GROUP FEATURED IN THE AMANDALA NEWSPAPER

Santander Showcases State of the Art Sugar Mill 

An article by Kareem Clarke from The Amandala 

VALLEY OF PEACE, Wed. Mar. 18, 2015–What started out as a modest family-based sugarcane planting venture 48 years ago is now poised to be the Santander Group’s largest agricultural development in this region, encompassing sugar cane production, harvesting, milling and bagasse co-generation via modern milling facilities with state-of- the-art equipment – with the produce being solely for export on the CARICOM and European markets.

Santander, which is the parent company of Green Tropics – a company that came into the public spotlight first when it was slapped with a record environmental fine for dredging within the Labouring Creek Jaguar Corridor Wildlife Sanctuary in June of 2012, and subsequently when its representatives allegedly destroyed about 150 to 200 acres of vegetable crops for 30 Valley of Peace farmers in March of 2014 – is in the process of planting sugarcane on a vast expanse of land in the Cayo District as part of its endeavor to enter the market of large-scale sugar production.

Today, its executives shuttled the local media to the site to examine the extensive works that are in progress, and according to Santander’s Chief Executive Officer (CEO), Jose Rodriguez, the multimillion dollar sugar production and milling enterprise is the fulfillment of a decades-old effort to bring to fruition a childhood dream and to follow in the footsteps of Jose Rodriguez Briz, the late patriarch of the Rodriguez family, who was originally from Santander, a port city situated on the north coast of Spain.

He said, “My dad emigrated from Spain to Guatemala in 1954. He started a warehouse store, but he also loved to do farming, so he started to plant sugarcane in 1967, the year I was born. We as a family grew up in the sugarcane fields and we grew
up thinking of doing a project like this all our lives, but we didn’t know that it would be in Belize. We went to Costa Rica, Nicaragua, the United States, and we also looked at doing an operation in the only place that produces sugarcane in the south of Spain, but in the end, God brought us here [to Belize], and we found a place that we loved the day we stepped here.”

How the Operation in Belize Started

The Santander group has been carrying out its operations in the country for the past 7 years.

In 2008, they began purchasing land in the Valley of Peace area through their subsidiary, Green Tropics, and 2 years ago, in 2013, went on to initiate the construction of the mill and to plant the first fields of sugarcane.

According to Rodriguez, the principals of the multinational company intend to invest a total of almost US$150M in the project, which goes on record as its most significant investment to date and also as one of the largest injections of Foreign Direct Investment (FDI) in Belize’s modern era.

“We are investing here with a round figure of about US$147 million”, he informed adding that about 65% of the project has been completed.

“In schedule, we are a little bit behind regarding issues [concerning certified workers] that we have with the construction of the sugar mill but in the end we are sure that the project will be completed on time”, Rodriguez told us.

He said that at this time, close to US$90M has already been spent on the project and now, the new players in the local sugar business are roughly 300 days (11 months) away from their first harvest, which is scheduled to take place in February 2016.
“We planted the first fields with cane two years ago and we used those seeds to plant bigger fields, in more areas that we are going to be harvesting next year”, Rodriguez mentioned.

He also noted that their monthly expenditure has grown to around BZ$1 million mainly due to the continued acquisition of labor and material.

Unlike the farmers in the north, who use traditional means to harvest their product, Santander uses machines to plant and harvest its crop to increase efficiency.

“The preference is for efficiency/productivity. We really look at our business as being one of the most efficient businesses worldwide. Right now, the most efficient way of productivity is balancing our activities through a mechanical way. Technology is a lead for this, so as long as we keep investing in technology going forward we will always look at what is the best and most efficient way to increase our productivity of sugar”, said Edgar Hernandez, who is a partner and director of the group.

As a result, advanced forms of technology such as computer-controlled tractors are used to plough the company’s fields according to precise specifications in order to hopefully give them a competitive edge in the global sugar industry.

The project includes 20,000 acres of land that will come under production, as well as a mill for processing the sugar, and a new co-generation plant from India which are presently being assembled.

Company Structure

The Santander Group consists of three branches – Santander Farms, Santander Sugar and SS Energy.

Santander Farms is the company branch that is responsible for the agricultural processes involved in sugar production; Santander Sugar is responsible for the production and packaging of the final product (sugar and molasses) for sale and distribution and SS Energy is scheduled to supply power to the local market through the use of bagasse.

Hernandez explained the way the business is structured, after stating why they believed it was necessary to familiarize themselves with the public at this stage.

He said, “I think that everything that you don’t know about, you always have some type of hysteria about that, so the best thing to do, is to put ourselves out there for the entire Belize to know us, and as long as we can close that gap, I think that’s the best thing we can do for the purpose of communication.”

“Our structure is not that complicated; we have all our holdings separated through the different activities – farming, milling, energy, commercial, and those are Belizean

companies, so our assets investments and economic interests are in Belize”, he continued.

Hernandez also said that the company has secured the first syndicated loan in Belize with a view to expand even more.

“We are committed to keep growing, so we are just signing a syndicated loan with local, international and multilateral banks in the next 3 weeks in order to be able to financially complement and support our business activity. The debt is structured in a way that will specifically support our sugar mill project,” he said.

So how will the new company fare off against a multinational such as American Sugar Refineries (ASR) which has, for many years, enjoyed a monopoly in the established local market and up to this point, a huge market share for sugar exportation in Belize? Hernandez told us that there will be no competition where that is concerned and said that rather the two entities would be better off working together.

“We are managing our business in a way that we are exporting our production, so we’re not competing for that sugar locally. We’re not competing with them [ASR]. One of the things that we see as a challenge is to be able to produce the proper aggregated capabilities in order to maintain a sustainable growth, so I think we need to transfer together technologies and know-how for being more efficient in the production of sugar”, he cited.

Employment Opportunities

The company has been criticized for hiring foreigners from other Central American countries as opposed to Belizeans; however Santander’s human resource manager, Consuelo Rodriguez, the older sister of Jose,
said that is not the case.

“We have hired 575 Belizeans. 80% of our work force is from Belize. The people who are coming from abroad are going to go back. They’re just on a temporary basis here. We want people from here [in Belize]. Right now, we have 144 helpers that are learning because we have an apprentice program whereby Belizeans are learning along with those skilled workers that have come from abroad, such as industrial welders, mechanics, electro-mechanics, instrumentalists and machine operators,” she explained.

We spoke to two Belizeans – Harvey Sanchez, an electrical engineer and Mary Carrillo, a chemical engineer, about their experiences working for the Santander group.

“It has been a new experience. I’ve been working with people from outside of the country as well as Belizeans learning about the outside technology that we have”, said Sanchez.

“I started here back in October. I was studying chemical engineering in Guatemala City for a couple of years, then came back looking for a job. I actually saw the report announcement in the Amandala and 2 weeks later I was called and now I’m here working”, Carrillo said.

Both employees told us that they were satisfied with the work conditions and the salary, despite claims to the contrary which were made in some quarters.

“The company’s lowest wage is $35 a day, and there are people that are earning up to $80 and $100 a day depending on their specialization and skills. Regarding administration, we also have good salaries, so it’s a matter of coming and seeking for a job. We are willing for you to come here; we encourage you to come”, Consuelo said. The company has employed about 800 persons – more than half of which are Belizeans, with the remainder being skilled workers brought in from other countries.

Energy Production

Apart from producing sugar, the company also intends to produce electricity to sell to BEL through SS Energy.

According to Santander director Edgar Hernandez, the byproduct of bagasse will be used to produce energy.

“Every time that we increase grinding capacity, that’s good for energy production because the higher the grinding capacity means more sugar cane coming to the mill and more cane coming to the mill means more bagasse, which means that we will have more raw material in order to produce energy (biomass), so what we foresee is that as long as we maintain our strategy and efficiency that we expect, we will be able to put more energy from our project to the national grid,” he said.

SS Energy, a subsidiary of the group, has been green-lighted by the Public Utilities Commission to enter negotiations with Belize Electricity Limited to provide alternative energy to the national grid and provide approximately 27% of the energy demanded by the local market.